Melinda Tankard Reist, author and advocate for women said that one out of every four teenage girls in Australia desired cosmetic surgery. She also stated that most women are now obsessed with being sexy. Cosmetic surgery is becoming a ritual among older women. Around 130,000 Australian people undergo some kind of cosmetic procedure, either surgical like anti-wrinkle treatment or non-surgical like laser hair removal or fake tanning.
Out of these, the most popular are wrinkle freezing, laser hair removal and fillers. These are popularized because they can be done in lunch hour sittings, which make them convenient for most people. These kinds of treatments have no stigma linked to them like plastic surgery. In 2010, the number of cosmetic surgeries performed was 62,000, while 68,000 people had cosmetic procedures done which were non-surgical.
Professionals from the industry confirm that certain treatments are becoming year round treatments unlike before. One such example is fake tans which were previously done occasionally. But most of the money is still spent on beauty treatments like hair straightening and chemical treatments. Other services that are gaining momentum are spa treatments, massages, manicures, pedicures and laser hair removal.