The main trend for the cosmetic treatment industry this year is the use of Kinetique or kinetic energy for beauty treatments. Kinetic energy is expected to be the driving force for some major innovations in 2012.
Expert claims
Experts from the industry state that kinetic energy will be used in several ways across the industry. It will be utilized across home beauty devices that use light and energy, and in ingredients that boosts cellular energy. Everyone dreams of smooth beautiful skin and these beauty treatments will make it possible.
Women all around the world are exhibiting an increased interest in devices for cleaning pores, removing unwanted hair and combating cellulite. These devices are popularly used in salons, but are making their way into homes as well.
Popular treatments and research
Apart from devices driven by kinetic energy, ingredients like oxygen and sugar that boost cellular energy are also becoming increasingly popular. Beauty ingredients that protect the skin from high energy violet or blue light will also attract attention. K-lift treatment is another skin vitalizing procedure gaining popularity. This treatment also uses kinetic energy to improve blood circulation, and promote elasticity and collagen production.
Electrotherapy uses electrical energy to treat skin issues. It improves tissue health and circulation of blood. The procedure just takes between 15 to 30 minutes and buffers inflammatory activity. It gives younger looking skin. A number of these procedures are influenced greatly by climatic changes and cultural factors.
The increasing popularity of non-invasive procedures like microdermabrasion, laser hair removal and wrinkle treatments will push companies to innovate more. With the development in beauty devices, the power supply behind them will be also be enhanced further. Anti-ageing devices are constantly being developed as they are very popular and used in a lot of beauty clinics.
Clients are demanding long-term results and treatments that they can perform or follow up at home. Research will be driven by these specific client needs. The varied use of power, heat and energy is central to this research.
Packaging
The new devices will be sold with a lot of emphasis on client interaction. Packaging is a key part of these new innovations. Products will now be accompanied by videos and other communication tools that enhance understanding for the customer. Tablets and other such devices will be powerful tool in familiarizing markets to these new innovations.
